Risk Management for Online Transactions
Instead of trying to identify one particular user for authentication purposes, companies conducting e-commerce transactions are usually faced with a more daunting task. They must allow thousands of unknown users access to their sites while somehow filtering out those users who are intent on committing fraud. Even more troublesome, once e-commerce providers figure out how to thwart one type of fraud, a new threat is already at work.
Authentify presents a real-time approach to securing e-commerce that makes contact with the actual person behind the transaction. During a high risk/high dollar web transaction, employing the Authentify service provides several checkpoints during the process, which become obstacles for potential fraudsters, forcing them to abandon the transaction. Some of these obstacles consist of the prospect of live contact, the need to input a working phone number in their possession, and the voice recording they must leave to complete the transaction.
On the other hand, with no additional devices, end user training, or software to install, legitimate users find the process to be easy to complete and reassurring.
Application Overview
