Authentify Launches OOBA Webcast
Gartner Analyst Avivah Litan on the Advantages
of Out-of-Band Authentication
Chicago, IL – July 1, 2009– Authentify announced today the launch of
Out-of-Band Authentication: Using a Separate Authentication Channel for Stronger Online Security, a joint webcast featuring distinguished Gartner analyst Avivah Litan and Authentify CEO Peter Tapling. The 25 minute program focuses on Out-of-Band Authentication (OOBA) best practices covering implementation, cost benefits and popular use case scenarios. The webcast also covers integrating OOBA into existing security practices to better protect online transactions from the most advanced types of fraud, such as man-in-the-middle attacks.
Recognized by Litan as one of the most effective solutions for protecting risky online transactions, phone-based OOBA represents the most cost-effective, practical method for achieving true out-of-band authentication. Using the telephone as a secure network for verifying online transactions leverages the familiarity of the telephone to deliver stronger security without the need for additional devices, training or software on the end user’s behalf. “With the widespread proliferation of malware appearing on end users’ machines, phone-based OOBA has emerged as one of the few ways to protect a transaction when a fraudster has access to all of the user’s account information,” said Peter Tapling, Authentify President & CEO. The webcast is available at www.authentify.com.
About Authentify
Authentify Inc., provides automated authentication services to prominent global businesses, routinely protecting accounts and transactions in more than 150 countries. Authentify delivers an effective authentication process relying on making telephone contact with a user while they are managing an online account. It is a process that is practical for businesses, easy for users and effective worldwide by virtue of leveraging the reach and stability of the public switched telephone network. The company’s patented technology employs a message based architecture permitting easy layering with existing technology and infrastructure. The company’s primary focus is providing authentication services to enable routine but sensitive processes to complete with high levels of certainty. For more information visit Authentify at: www.authentify.com or contact:
Authentify, Inc. |
© July 2009, Authentify, Inc.
Authentify technologies protected by U.S. Patent Nos. 6,934,858/7,383,572/7,46,258