Authentify Named 2009 Finextra Innovator
London, U.K., – Feb 13, 2009 – Finextra Research Ltd. today announced that Authentify has been certified as a 2009 Finextra Innovator in the Authentication and Security category. Authentify’s selection was based on its recent integration with HSBC, the world’s largest bank by asset size, which will use the Authentify technology to protect online transactions.
According to Elton Crane, Strategy Director at Finextra, “At first glance, using the telephone for authentication doesn't seem particularly innovative. But when seen as part of a total security strategy, and the fact that the call is synchronised to the online session that triggered the need for authentication, the Authentify solution is a useful tool in the bank's arsenal against keystroke loggers and man in the middle exploits.” Authentify incorporated the telephone into an out-of-band (OOB) authentication process precisely because it is a mature technology with which consumers are familiar. “Many consumers and e-banking users are resistant to smart cards, cipher cards, tokens and other form factors for authenticating their identities or online transactions”, offered Peter Tapling, President and CEO of Authentify. “On the other hand, today many people are seldom separated from their telephones.” The Authentify process does not require the distribution of phone based client software resulting in a security layer that is practical for both e-banking and e-commerce site owners as well as their users.
About Authentify
Authentify Inc., provides automated authentication services to prominent global businesses, routinely protecting accounts and transactions in more than 150 countries. Authentify delivers an effective authentication process relying on making telephone contact with a user while they are managing an online account. It is a process that is practical for businesses, easy for users and effective worldwide by virtue of leveraging the reach and stability of the public switched telephone network. The company’s patented technology employs a message based architecture permitting easy layering with existing technology and infrastructure. The company’s primary focus is providing authentication services to enable routine but sensitive processes to complete with high levels of certainty. For more information visit Authentify at: www.authentify.com or contact:
Authentify, Inc. |
© February 2009, Authentify, Inc.
Authentify technologies protected by U.S. Patent Nos. 6,934,858/7,383,572/7,46,258