Authentify Sponsors China Payments
2008 Conference

Out-of-Band Authentication (OOBA) to be Showcased
for Leading Payments Executives

Hong Kong – April 7, 2008 – Authentify’s patented Out-of-Band Authentication (OOBA) service will be on display for over 450 Payments Industry executives at the upcoming China Payments Conference to be held April 16-18, 2008 in Beijing, China. The conference will highlight many of the key issues surrounding electronic payments including authentication and risk management practices.

Authentify’s use of an automated telephone call back to the user completing an online payment provides true out-of-band protection against the most advanced online fraud tactics such as man-in-the-middle attacks. “As the Electronic Payments Industry in the Asia-Pacific region continues to evolve, Authentify’s out-of-band authentication process remains the best way to protect payments against fraud threats,” said Robert Soden, Authentify Regional Director ( Asia). “The phone also offers a practical way to authenticate online payments across a great number of users because there is no need for additional software, devices, or training on the end user’s behalf.”

China Payments 2008 Photo Added 04/2208

About Authentify Limited
Authentify Limited is a Hong Kong based subsidiary of Authentify, Inc. that provides out-of-band authentication (OOBA) services enabling organizations to quickly and cost-effectively perform real-time, automated user authentication during an Internet session. By leveraging the familiarity of telephone networks, Authentify delivers an effective process that is practical for businesses and easy for consumers. Visit Authentify at: www.authentify.com.

For more information, contact:

Robert Soden
Authentify Limited, Hong Kong
+852 9304 6699
robert.soden@authentify.com

Todd Pauli
Authentify, Inc.
todd.pauli@authentify.com
(773) 243.0328

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