Authentify Opens Hong Kong Operations to Deliver Out-of-Band Authentication Solutions in Asia Pacific

Company Establishes Local Presence to Service Growing Demand
for Multi-Factor Authentication Service Among Online Firms

CHICAGO and HONG KONG, March 13, 2006 -- Authentify Inc., the leader in telephone-based out-of-band authentication solutions, today announced that it has expanded the company’s operations with the opening of a new service center in Hong Kong. Authentify Limited Hong Kong will provide sales and customer support services for its multi-factor authentication products aimed at financial, e-commerce, and online payment firms in the Asia Pacific region. This new office is being managed by Robert Soden, Authentify’s regional director for Asia.

Mr. Soden has worked in senior management positions across Asia Pacific for the last 11 years, including being Managing Director of a leading financial communications company and Country Manager for a leading international banking and asset management software organization (Misys Plc). He has also worked with the British Standards Industry as Vice President (Asia) and was actively involved in the promotion of the Information Security Standard ISO17799 across Asia. He has been involved in the founding of several start ups including Xponet and the Arial Group, and is a founder of the Singapore chapter of FirstTuesday.com.

“Financial services firms around the globe face the same dilemma, how to implement a more secure and trust worthy form of user authentication to protect their online systems from being compromised by fraudsters posing as legitimate users,” said Robert Soden, regional director, Asia, for Authentify. “With the opening of Authentify Ltd. Hong Kong, we are providing businesses in Asia Pacific with local access to the resources they need to implement the same highly effective and easy-to-use authentication service used by leading US banks and e-commerce properties including ABN AMRO, Amazon.com, eBay, VeriSign, and GeoTrust.”

With the opening of Authentify Ltd. Hong Kong, customers now have local access to a comprehensive range of services including:

• Dedicated Asia Pacific account staff
• Technical implementation staff skilled in IT risk assessment and management
• 24x7 technical support

“The Authentify authentication tool currently has worldwide reach as a result of US-based customer applications that extend into foreign countries, which has generated interest abroad for our technology,” said Peter Tapling CEO of Authentify. “The high concentration of banks and financial institutions in Hong Kong, which represent our leading vertical market, made the city a logical choice for setting up our Asia Pacific operations.”

About the Authentify Service
The patented Authentify^® process engages an online user, that user’s computer and their telephone in a synchronized exchange to establish undeniable contact with the person involved in a transaction. In seconds, the powerful but practical Authentify process captures proof of consent and a strong audit trail without the need for devices, software, or training by end users. By employing the telephone network as a part of the process, Authentify ensures worldwide availability as well as strong legal protections for transactions.

About Authentify, Inc.
Authentify, Inc. provides automated out-of-band authentication services that enable organizations to quickly and cost-effectively perform real-time user authentication during an Internet session. The company’s patented technology employs a service oriented message architecture to seamlessly integrate into existing online processes. Authentify markets primarily to financial services firms that need to protect their clients’ online accounts, corporate security professionals managing access control or the distribution of security credentials, and e-merchants who want to limit fraud on their sites. Visit Authentify at www.authentify.com , or call 773-243-0300.

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