Greater Confidence in Web User identity rings up sales increase for Associated Bank

CHICAGO, IL - October 18, 2004 - Speaking at the annual SpeechTek Conference held in New York, Leonard Rowe, SVP and Director of e-business for Associated Bank, had the audiences’ attention when he challenged the idea that increased security made online banking more inconvenient. “Our experience is just the opposite,” offered Rowe. “Our ability to offer additional online products to users, whose digital identity we have more confidence, makes online banking more convenient for them and more profitable for us.”

Associated Bank began using a verification process that places an outbound telephone call to their online users and capture voiceprints about a year ago. The process, developed by Authentify, Inc. of Chicago has made quite an impact at the bank. The application can be used for PIN replacement, credit application signing, and fund transfers. According to Mr. Rowe, calls coming into their call center for online PIN replacement have been cut by 75% and sales of online loan and credit products are up. “The cost savings is our call center and the sales increase produced a return on investment in just over nine months,” said Rowe.

Rowe had been invited to speak at SpeechTek after event organizers learned he had successfully deployed Associated Bank’s speech enabled Web application. Associated is one of the first banks in the country to deploy this type of technology.

About Authentify
Authentify, Inc. provides automated authentication services that enable organizations to quickly and cost-effectively provide real-time user authentication during an Internet session. By leveraging the familiarity of telephone networks, Authentify ensures that deployment of e-Security is practical for business and easy for consumers. The company’s patent-pending process seamlessly integrates into existing online processes that have been developed for e-business, secure information access, and the distribution of security credentials. The Authentify solution provides a trusted, real-time mechanism for the management of digital credentials and username/password systems for employees, trading partners and customers, while also ensuring the availability of a comprehensive audit trail. Authentify is privately held and based in Chicago, Illinois. Visit Authentify on the Web at http://www.authentify.com, or call 773-243-0300.

Editorial contacts:

John Zurawski
Authentify, Inc.
773.243.0328
john.zurawski@authentify.com

©1999-2004 Authentify, Inc. Authentify, the Authentify logo, and Authentify|Register are trademarks of Authentify, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

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